WOOHOO
Wool

Custom Development / CMS / Lottie Animations / Multilingual

WOOHOO is the yarn brand of KNIT KNIT Berlin and LANA GROSSA: Berlin-Mitte knit designs meeting Italian merino wool. The site is as loud and colourful as the brand, a running marquee, pixel-style display type, hand-drawn Lottie animations and fourteen colours from Orange Juice to Pink Madonna.

I developed the site in Webflow with CMS collections for knitting and crochet patterns, colours and tutorials, so new designs can be published without touching the layout. Lottie animations bring the illustrations to life, a dealer search points to local shops, and Weglot delivers the whole site in German and English. The recordings below show the live site in motion.